The Importance of headshots

What’s the difference between your Facebook and LinkedIn Profile picture?  A lot.  If done correctly, your profile picture is geared towards two different demographics: one is family and friends the other is for other professionals in your industry.  So let’s talk headshots for a minute.

Headshots are a great way to showcase your personality.  And the right photographer can help pull that out.  We as humans are drawn to faces, it’s why advertising with people we can relate to works better than showcasing the technicalities of a product.  Here are some reasons why headshots are a must for your real estate business:

  1. Connection - people want to know who they are working with, and one of the best ways to do that is for potential clients to see your face.  

  2. Show your personality - Next time you look at a headshot, take note of colors and accessories.  Do they have a bracelet that showcases their heritage? Do they wear colors which bring out their eyes? Are the colors subtle and neutral or bright and bold?

  3. Professionalism - In today’s world, selfies are a true art form.  Not anyone can take a headshot.  A headshot with a photographer who knows you can help to bring out your professional side accented with the unique.  

  4. Your Brand - A professional headshot showcases your brand.  It’s most likely the first thing that people come across when researching you, and the one thing they’ll remember when they meet you.  Then we hand the reins over to you, and you can floor them with your expertise in the industry, exceeding all of their expectations!

There’s no doubt, a professional headshot is a necessity as a realtor.  If you’re looking to get your first ever headshot or update your current one, we can pair you with the perfect photographer to tell your story, showcase your personality and highlight your professional demeanor.  


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